Potent's Philosophy

HERBAL SERIES™

We believe that everyone should receive all the essential nutrients from food — the way God intended.

But in today’s world, our diets often fall short. Modern agriculture, processed foods, and busy lifestyles have stripped many vital nutrients from our meals.

Why We Created Our Supplements

We designed our supplements not to replace real food, but to restore what our diets no longer provide — the nutrients your body needs for balance, vitality, and well-being.

Unfortunately, many modern supplements have lost sight of this purpose. You’ll often find formulas boasting 8000% of the Recommended Daily Allowance (RDA) — far beyond what the body can use or what’s found naturally in food.

So we decided to do things differently.

THE DAILY SERIES™

Formulated for everyday balance.

Our Daily Series™ provides nutrients close to their natural, food-based levels — around the RDA — to mimic the nutrition of a healthy, whole-food diet.
These supplements are meant for daily use, helping fill the small gaps in modern diets and support long-term wellness.

THE THERAPEUTIC SERIES™

For targeted, powerful support.

The Therapeutic Series™ is crafted for those seeking higher, clinically researched, or condition-specific doses — nutrients that go beyond food levels to provide targeted support.
These are intended for occasional or guided use, when your body needs an extra boost.

THE HERBAL SERIES™

Nature’s traditional medicine.

Our Herbal Series™ celebrates time-tested botanical wisdom — herbs traditionally used to support the body’s natural healing processes and restore balance through the power of plants.

Smarter Supplementation

Our goal is to help you understand what you’re taking and why.
By organizing our formulas into series, you can easily tell which products are:

for everyday nutritional support,
for therapeutic use, or
for traditional herbal care.

Thoughtful Recommendations

Many nutrients work best in harmony.
For example:

Magnesium pairs naturally with calcium, supporting the body’s mineral balance.
B vitamins function as a complex, where each vitamin enhances the others.

Our recommendations ensure you take the right nutrients, together, in the right way — just as they exist in nature.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.